000			01598nam a2200229Ia 4500
003			OSt
005			20180604125154.0
008			140223b2010 xxu||||| |||| 00| 0 eng d
020			_a9780199572489
040			_c
082			_a338.477 _bSTO
100			_aStoneman, Paul _928706
245			_aSoft Innovation: Economics, Product Aesthetics and the Creative Industries
260			_aOxford _bOxford University Press _c2010
300			_a366p
500			_aPart I, The nature and extent of soft innovation. Defining soft innovation ; Aggregate measures of soft innovation ; Soft innovation in the creative industries : books, recorded music, and video games; Soft innovation outside the creative industries : food, pharmaceuticals, and financial services Part II, The economic analysis of soft innovation. The economic analysis of TPP innovation as a foundation for the analysis of soft innovation ; The supply of soft innovations ; The diffusion of soft innovations ; Soft innovation and uncertainty : variant proliferation, insurance markets, and finance ; Soft innovation, intellectual property rights, competition, and welfare Part III, Impacts and implications. The impact of soft innovation upon firm performance ; Soft innovation and government policy ; Conclusions and future projects.
600			_aCultural industries - Technological innovations - Management _928707
600			_aCultural industries - Economic aspects _928708
600			_aOrganizational Change _928709
942			_2ddc _cLB _k338.477 _mSTO
999			_c76472 _d76472