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005			20180604121059.0
008			140223b2010 xxu||||| |||| 00| 0 eng d
020			_a9780470621677
040			_c
082			_a658.4063 _bKEL
100			_aKelley, Braden _928684
245			_aStoking Your Innovation Bonfire
260			_aNew Jersey _bJohn Wiley & Sons Inc. _c2010
300			_a188p
500			_aForeword Acknowledgments Introduction About the Companion Web Site PART I Setting the Stage Chapter 1 Blinded by the Light: Vision Blockages Overview Innovation Vision Example (Alcatel-Lucent) Innovation Vision Example (Kuwait Petroleum Corporation) There Is No Single Innovation Vision Innovation Vision Case Study - Ford Motor Company Innovation Vision Case Study - Hewlett-Packard Innovation Vision Case Study - Apple Computer Innovation Vision Case Study - Nintendo Innovation Vision Case Study - Walmart versus Amazon Innovation Vision Case Study - Intel versus AMD, Qualcomm and NVIDIA Bringing It All Together Chapter 2 Peering in the Dark: Strategy Blockages Overview Strategy Must Be Based in Reality Two Sources of Innovation, One Innovation Strategy Time as a Component of Innovation Strategy Innovation Strategy Case Study - The Whirlpool Example Innovation Case Study - Open Innovation at Procter & Gamble Not Just for Corporations Innovation Maturity Incremental versus Disruptive Innovation Innovation Portfolios Open Innovation Bringing It All Together Chapter 3 Setting a Course Blindfolded: Goal Blockages Overview The Purpose of Innovation Goals The Infl uence of Customer Permissions and Visual Frameworks on Your Innovation Strategy and Goals Setting Your Innovation Goals Bringing It All Together PART II The Innovation Engine Chapter 4 What Are They Really Thinking?: Insight Blockages Overview Four Lenses of Innovation Broadcasting the Voice of the Customer Trend Spotting, Behaviors and Needs Insights and Execution Insights Case Study - Apple iPhone Insights Case Study - Apple iPad Are You Innovating for the Past or the Future? Bringing It All Together Chapter 5 Shining a Light on the Customer Problem: Idea Generation Blockages. Overview Generating Ideas Idea Quantity Idea Quality Better Brainstorming The Idea Generation S-Curve The Nine Innovation Roles Bringing It All Together Chapter 6 Picking a Winner Without Looking: Idea Evaluation Blockages Overview You Get What You Measure Separate But Equal Idea Evaluation Checklist Idea Challenges Parallel Idea Evaluation in a Serial World Saying No in the Right Way The Importance of "Not Now" Bringing It All Together Chapter 7 Going to Market Blind: Idea Commercialization Blockages Overview Useful or Valuable Slow Innovation Slow Innovation Case Study - The iPod Slow Innovation Case Study - The VCR Slow Innovation Case Study - The Internet Slow Innovation Case Study - Southwest Airlines Slow Innovation - Conclusion Idea Commercialization Stories - Apple Designs a "No!" Lessons Learned Bringing It All Together Part III The Organization Chapter 8 Have You Had an Innovation Lobotomy?: Organizational Psychology Blockages Overview What Are You Afraid Of? The Impact of Culture Organizational Hierarchy of Needs Breaking Out of the Mold Choose Your Own Hours - A Case Study in Flexibility Bringing It All Together Chapter 9 Do Your Policies and Processes Keep People in the Dark?: Information and Structural Blockages Overview Some Secrets of Continuous Innovation Are Nothing New Should They Call Them Silos or Bunkers? Get Your Hands Off My Bonus A Case Study in Breaking Down Information and Structural Barriers Cisco Another Case Study - GE and Reverse Innovation Bringing It All Together Chapter 10 Keeping the Lights On: Sustainability Blockages Overview Who Innovates? Innovating in a Crisis Innovation Is Not a Project If You Want Systemic Innovation, You Need Systems to Manage It Innovation versus Flexibility Managing Innovation Is About Managing Change - A Case Study Purpose and Passion Blogging Innovation as a Case Study in Passion Passion versus Obsession Innovation Is Social Bringing It All Together Epilogue Appendix A Customer Exploration Appendix B Visual Frameworks for Guiding Your Innovation Efforts Appendix C The Innovation Baker's Dozen Bibliography About the Author Index
600			_aCreative Ability in Business _928685
600			_aTechnological Innovation _928686
942			_2ddc _cLB _k658.4063 _mKEL
999			_c76852 _d76852