000			01131nam a2200193Ia 4500
008			140223b2009 xxu||||| |||| 00| 0 eng d
020			_a9781412952118 _c0.00
082			_a659.2 _bHEA
100			_aHeath, Robert L.
245			_aStrategic Issues Management: Organizations and Public Policy Challenges
250			_a2nd ed
260			_aLos Angeles _bSage Publications _c2009
300			_a412p
500			_a1. A foundation of community -- 2. Historical foundations -- 3. Scouting the terrain -- 4. Corporate social responsibility (CSR) -- 5. Special interest activists as foes or allies -- 6. Issues communication -- 7. Obligations and constraints on issues communication -- 8. Issues management and crisis communication -- 9. Issues management and risk communication -- 10. Brand equity and organizational reputation.
600			_aPublic Relations
700			_aPalenchar, Michael J.
890			_aUSA
995			_AHEA _B008327 _CS-N-S-N _D2510.82 _E0 _F049 _G99173 _H0 _I0.00 _J3393 26% _L20090411 _UC _W20090521 _XHimanshu Book Co. _ZGeneral
999			_c76967 _d76967