| 000 | 01093nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 140223b2008 xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9781412903134 _c0.00 |
||
| 082 |
_a302.23068 _bKUN |
||
| 100 | _aKung, Lucy | ||
| 245 | _aStrategic Management in the Media: From Theory to Practice | ||
| 260 |
_aNew Delhi _bSage Publications India Pvt. Ltd. _c2008 |
||
| 300 | _a248p | ||
| 500 | _a1. Introduction -- Pt. I. Strategic Context -- 2. Sectors of the Media Industry -- 3. Trends in the Strategic Environment -- 4. Convergence and its Causes -- Pt. II. From Context to Concepts -- 5. Strategy in the Media Industries -- 6. Managing Technological Change -- 7. Creativity and Innovation -- 8. Cognition, Culture and Strategy -- 9. Organisational Structure -- 10. Leadership -- 11. Conclusions. | ||
| 600 | _aMass Media | ||
| 890 | _aIndia | ||
| 891 | _aCommunication - Media - All media {QuickPic} | ||
| 995 |
_AKUN _B008327 _CS-N-S-N _D1254.62 _E0 _F049 _G99173 _H0 _I0.00 _J1695.43 26% _L20090411 _UC _W20090521 _XHimanshu Book Co. _ZGeneral |
||
| 999 |
_c77051 _d77051 |
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