000			00930nam a2200205Ia 4500
008			140223b2009 xxu||||| |||| 00| 0 eng d
020			_a9789380501277 _c0.00
082			_a658.802 _bGIL
100			_aGilligan, Colin
245			_aStrategic Marketing Planning
250			_a2nd ed
260			_aBurlington _bButterworth-Heinemann _c2009
300			_a552p
500			_aMarketing auditing and SWOT analysis Segmental and productivity analysis Environmental analysis Customer and competitor analysis Market segmentation Formulation and implementation of marketing strategy
600			_aMarketing Plan
600			_aStrategic Marketing
700			_aWilson, Richard M. S.
890			_aUK
995			_AGIL _B010377 _CMGT-ENT _D366.30 _E0 _F049 _G104783 _H0 _I0.00 _J495.00 26% SKN - SKN _L20110305 _UC _W20110315 _XHimanshu Book Co. _ZGeneral
999			_c77113 _d77113