000 00663nam a2200181Ia 4500
008 140223b2010 xxu||||| |||| 00| 0 eng d
020 _a9780670084067
_c0.00
082 _a658.827
_bWIT
100 _aWitzel, Morgen
245 _aTata: The Evolution of a Corporate Brand
260 _aNew Delhi
_bPenguin Books India (P) Ltd.
_c2010
300 _a222p
600 _aBrand
600 _aBrand Management
600 _aCorporate Brand
890 _aIndia
995 _AWIT
_B009509
_CMGT-MAR
_D443.26
_E0
_F049
_G102870
_H0
_I0.00
_J599.00 26% JA - JA
_L20100810
_UC
_W20100904
_XHimanshu Book Co.
_ZGeneral
999 _c77707
_d77707