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008 140223b2003 xxu||||| |||| 00| 0 eng d
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082 _a659.1
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100 _aTiwari, Sanjay
245 _aThe (Un) Common Sense of Advertising: Getting the Basics Right
260 _aNew Delhi
_bResponse Books
_c2003
300 _a322p
600 _aMarketing
890 _aIndia
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