000			01943nam a2200205Ia 4500
003			OSt
005			20180604120944.0
008			140223b2010 xxu||||| |||| 00| 0 eng d
020			_a9780470617878
040			_c
082			_a658.8 _bSTR
100			_aStratten, Scott _923162
245			_aUN Marketing: Stop Marketing. Start Engaging
260			_aNew Jersey _bJohn Wiley & Sons Inc. _c2010
300			_a256p
500			_aHierarchy of Buying A Word on Experts Trust Gap Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Twitter versus Facebook versus LinkedIn Social Media Platforming HARO Platforming Example The Game Has Changed: Immediacy and Relevancy Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins How Twitter Changed My Business Tassimo Local Twitter Dominos Word of Mouth: Mouths Are Moving Naked Pizza Don't Feed the Trolls Tweetathon Your Web Site Old School versus New School Captchas Experience Gap Raising and Keeping the Bar High Cirque Stirring Coffee Experience Gap for Small Biz Using Stop Start Continue Zappos Rockport FreshBooks Why You Can't Learn From Millionaires Transparency and Authenticity My Transparency on Twitter Your Transparency on Twitter Affiliates Testimonials Best Sellers Why Being a Work-at-Home Mom Is Bad for Business Hello? Walmart? Idea Creation Idea Delivery Doing In-Person Seminars Tele-Seminars Tele-Summits How and Why I Created a Summit E-Book Instead Viral Marketing Undercover UnMarketing Putting It into Practice Lush Trade Shows Social Media at Trade Shows UnNetworking: Why Networking Events Are Evil The UnEnd
600			_aMarketing _928683
942			_2ddc _cLB _k658.8 _mSTR
999			_c78687 _d78687