000			01786nam a2200253Ia 4500
003			OSt
005			20180515105028.0
008			140223b2012 xxu||||| |||| 00| 0 eng d
020			_a9789381431405
040			_c
082			_a658.872 _bCAR
100			_aCarroll, Dave _927730
245			_aUnited Breaks Guitars: The Power of One Voice in The Age of Social Media
260			_aNew Delhi _bHay House Publishers (India) Pvt. Ltd. _c2012
300			_a197p
500			_apt. I SETTING THE STAGE ch. 1 And So It Began ch. 2 The Bond Between a Man and His Guitar ch. 3 The Customer-Service Dance with Ms. Irlweg ch. 4 Doing the Best with What You've Got pt. II THE MAKING OF THE "UBG" TRILOGY ch. 5 "United Breaks Guitars" Is Created ch. 6 Life in a Media Frenzy ch. 7 United's Reaction and Inaction ch. 8 What to Do for an Encore: "UBG Song Two" ch. 9 The Big Finale:/UBG Song Three" pt. III SOCIAL MEDIA AND OUR CONNECTION TO EACH OTHER ch. 10 Are You Statistically Insignificant? ch. 11 Social Media as a Game Changer for Business ch. 12 My Lessons Learned: We Are All Connected ch. 13 Lessons for Business: Listen to the Power of One pt. IV CAREER IMPACTS FOLLOWING THE FRENZY ch. 14 Music Sales Jump and Songwriting Soars ch. 15 "Everyday Heroes" Is Born ch. 16 Becoming a Keynote Speaker, Author, and Advocate ch. 17 Taking My Music and Message to the World.
600			_aConsumer Complaints - Case Studies _927731
600			_aCustomer Relations - Case Studies _927732
600			_aInternet Videos - Social Aspects - Case Studies _927733
600			_aSocial Media - Case Studies _927734
600			_aUnited Airlines - Public Relations - Case Studies _927735
942			_2ddc _cLB _k658.872 _mCAR
999			_c78842 _d78842