000			00853nam a2200169Ia 4500
008			140223b2006 xxu||||| |||| 00| 0 eng d
020			_a9781422104606 _c0.00
082			_a658.8 _bSIL
100			_aSilk, Alvin J.
245			_aWhat is Marketing?
260			_aBoston _bHarvard Business Review Press _c2006
300			_a207p
500			_aThis book provides the foundation on which to begin developing the marketing skills and insights required in a wide variety of situations. It's for anuone with career interests that lead to the setting and the execution of the strategy of an organization. ----- Alvin J. Silk.
600			_aMarketing
890			_aUSA
995			_ASIL _B6351 _CS-N-S-N _D926.41 _E0 _F049 _G95068 _H0 _I0.00 _J1251.91 26% _L20070821 _UC _W20071128 _XHimanshu Book Co. _ZGeneral
999			_c79409 _d79409