000			00636nam a2200193Ia 4500
003			OSt
005			20230803162626.0
008			140223b1998 xxu||||| |||| 00| 0 eng d
020			_a9780812929508
040			_c
082			_a658.802 _bMAT
100			_aMcMath, Robert M. _993004
245			_aWhat Were They Thinking: Marketing Lessons I Have Learned from Over 80,000 New-Product Innovations and Idiocies
260			_aNew York _bRandom House _c1998
300			_a240p
700			_aForbes, Thom _993005
942			_2ddc _cLB _k658.802 _mMAT
999			_c79450 _d79450