| 000 | 00584nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 140223b1998 xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9780074632017 _c0.00 |
||
| 082 |
_a658.827 _bJON |
||
| 100 | _aJones, John Philip | ||
| 245 | _aWhat's in a Brand: Building Brand Equity Through Advertising | ||
| 260 |
_aNew Delhi _bTata McGraw-Hill Publishing Company Ltd. _c1998 |
||
| 300 | _a335p | ||
| 890 | _aIndia | ||
| 995 |
_AJON _D350.00 _E0 _F049 _G1477 _H0 _I0.00 _UC _W19980826 _XInternational Books & Periodicals Center _ZGeneral |
||
| 999 |
_c79464 _d79464 |
||