000			01224nam a2200181Ia 4500
008			140223b2012 xxu||||| |||| 00| 0 eng d
020			_a9781422143568 _c0.00
082			_a658.802 _bSAC
100			_aSachs, Jonah
245			_aWinning the Story Wars: Why those who tell and live the Best Stories will rule the future
260			_aMasscheusetts _bHarvard Business School Press _c2012
300			_a264p
500			_aPart. One THE BROKEN WORLD OF STORYTELLING 1. The Story Wars Are All Around Us 2. The Five Deadly Sins 3. The Myth Gap 4. Marketing's Dark Art Part. Two SHAPING THE FUTURE Interlude: A Creation Myth for Marketers 5. Tell the Truth, Part I: The Art of Empowerment Marketing Basic Training: Identifying Your Values 6. Tell the Truth, Part II: The Hero's Journey Basic Training: Designing Your Core Story Elements 7. Be Interesting: Freaks, Cheats, and Familiars Basic Training: Generating Your Stories 8. Live the Truth.
600			_aConsumers - Psychology
600			_aSocial Marketing
890			_aUSA
995			_ASAC _B010750 _CMGT-ENT _D736.30 _E0 _F049 _GIN790 _H0 _I0.00 _J995 21% SKN - SKN _L20121004 _UC _W20121015 _XKushal Books _ZGeneral
999			_c79675 _d79675