000			02360nam a2200169Ia 4500
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008			140223b2010 xxu||||| |||| 00| 0 eng d
020			_a9788132103004
082			_a658.8 _bLEG
245			_aLegends in Marketing Jagdish N. Sheth Volume 7: Organizational Buyer Behavior
260			_aNew Delhi _bSage Publications India Pvt. Ltd. _c2010
300			_a237p
500			_aTimeline Set Introduction Volume Introduction Industrial Markets and Buying Behavior A Model of Industrial Buyer Behavior Behavioral Approaches to Industrial Marketing: Extant and emerging research (with Arun Sharma) Emerging Research Opportunities for Doctoral Students in B-to-B Marketing New Determinants of Competitive Structures in Industrial Markets Organizational Buying Behavior Recent Developments in Organizational Buying Behavior Organizational Buying Behavior: Past performance and future expectations Buyer-Seller Relationships Toward a Theory of Alliance Governance (with Atul Parvatiyar) Supplier Relationships: Emerging issues and challenges (with Arun Sharma) Buyer-Seller Interaction: A conceptual framework The Impact of Transitioning from Products to Services in Business and Industrial Markets on the Evolution of the Sales Organization (with Arun Sharma) Till Death Do Us Part But Not Always: Six antecedents to a customer's relational preference in buyer-seller exchanges (with Reshma Shah) Customer Relationship Management: Emerging practice, process and discipline (with Atul Parvatiyar) Relationship Marketing: An agenda for inquiry (with Arun Sharma) Perspectives of Other Scholars Jagdish N Sheth: How Professor Sheth saved my skin Jagdish N Sheth: Leading educator and researcher in business to business marketing Jagdish N Sheth: A foundation of marketing thought Jagdish N Sheth: Contributions to B-to-B theory, research, and practice Arun Sharma Interviews Jagdish N Sheth My Interests in B-to-B Marketing: Cutomer outsourcing, global sourcing, e-commerce, and rise of global multinationals About the Editors and Contributors
600			_aMarketing _933437
700			_aKrishnan, Balaji C. _eSet Editor _933438
700			_aSharma, Arun _eVolume Editor _933439
942			_2ddc _cLB _k658.8 _mLEG
995			_aManagement Reference _eM0027537 _j658.8 _yM0027537