| 000 | 01351nam a2200193 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20150308131815.0 | ||
| 008 | 140223b2004 xxu||||| |||| 00| 0 eng d | ||
| 020 | _c0.00 | ||
| 040 | _c | ||
| 082 |
_a658.827 _bCAS |
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| 100 | _aICFAI | ||
| 245 | _aCase Studies in Brand Management Vol. - I | ||
| 260 |
_aHyderabad _bICFAI _c2004 |
||
| 300 | _a310p | ||
| 500 | _aTable of Contents Barbie's Success Story Beetle: The Birth, Growth, Death and Revival of a Cult Brand Harry Potter: A Multi-Billion Dollar Business Intel - The Component Branding Saga Krispy Kreme Doughnuts - America's Most Loved Doughnut Brand L'Oreal - Building a Global Cosmetic Brand Nestlé's Brand Management Strategies Nivea - Managing an Umbrella Brand P&G's Brand Management System Samsung - The Making of a Global Brand Scorpio - Marketing an Automobile Brand The 'David Beckham' Brand Virgin - Brand Extension or Brand Dilution? Branding a Commodity - The Tata Steel Way Himalaya Drug Company - Branding Ayurveda Kerala Tourism - Branding a Tourist Destination Madura Garments - Marketing Branded Men's Wear in India The Indian Petroleum Industry: Towards Branded Fuels The Indian Kitchen Salt Market - Brand Wars Raymond - The Complete Man's Brand | ||
| 942 |
_2ddc _cLB _k658.827 _mCAS |
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| 999 |
_c83730 _d83730 |
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