000			01592nam a2200217 4500
003			OSt
005			20150308131104.0
008			140223b2002 xxu||||| |||| 00| 0 eng d
020			_a9788120321830 _c0.00
040			_c
082			_a658.8 _bSRI
100			_aSrinivasan, R.
245			_aCase Studies in Marketing: The Indian Context
250			_a2nd ed
260			_aNew Delhi _bPrentice-Hall of India Pvt. Ltd. _c2002
300			_a270p
500			_aCase 1: HMT - Machine Tools Division Case 2: Oil-Seeds Growers Cooperative Society Case 3: Retailing, Advertising, Marketing and Merchandising Services (RAMMS) Case 4: HMT Watches Case 5: Global Marketing in Wipro Infotech - A Strategic Perspective Case 6: Bharat Heavy Electricals Limited Case 7: Bharat Earth Movers Limited Case 8: BPL Colour Television Case 9: Indian Garments Case 10: IDE Drip Irrigation System for Microirrigation Case 11: Infosys Technologies Limited Case 12: I-Flex Solutions - Analysis of An International Marketing Firm Case 13: ACE Designers Case 14: Mysore Sales International Limited Case 15: New Government Electric Factory Limited, Bangalore Case 16: Hotel Taj West End, Bangalore Case 17: Credit Card Business of Standard Chartered Bank Case 18: Karnataka State Tourism Development Corporation (KSTDC) Ltd. Case 19: Hotel Ashok, Bangalore Case 20: East-West Air Lines - A Failed Experience Case 21: Sterling Holiday Resorts Case 22: Thomas Cook - To be or not to be?
600			_aMarketing
942			_2ddc _cLB _k658.8 _mSRI
999			_c83749 _d83749