| 000 | 02216nam a2200193 4500 | ||
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| 003 | OSt | ||
| 005 | 20160505104434.0 | ||
| 008 | 140223b2004 xxu||||| |||| 00| 0 eng d | ||
| 040 | _c | ||
| 082 |
_a658.8 _bCAS |
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| 100 |
_aICFAI _93538 |
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| 245 | _aCase Studies in Marketing Vol. - III | ||
| 260 |
_aHyderabad _bICFAI _c2004 |
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| 300 | _a502p | ||
| 500 | _aTable of Contents PART - I: SALES AND DISTRIBUTION MANAGEMENT Tupperware in India Sears Logistics Management Practices PepsiCo's Distribution and Logistics Operations Yellow Transportation Inc. - The Tech Leader of the Trucking Industry in the US McDonald's Food Chain in India Tata Indica - The Making of the Small Car Revamping the Supply Chain-The Ashok Leyland Way Unilever Restructures its Supply Chain Management Practices Carrefour - Managing the Global Supply Chain PART -II: RETAILING MANAGEMENT Crossroad's Retailing Lessons Westside - The Indian Retailing Success Story Foodworld -Pioneering Organized Food Retailing in India Kmart - Fall of a Retailing Giant Apple's ITunes: Changing the Face of Online Music Retailing BPCL's Petrol Pump Retail Revolution Allen Solly - Entering the Indian Women's Western Wear Market PART - III: PRODUCT MANAGEMENT Linux- Gaining Ground National Dairy Development Board -A Successful Indian Dairy Co- Operative Movement Sustainable Development at Alcoa PART - IV: INTERNATIONAL MARKETING Fedex vs. UPS - Competing with Contrasting Strategies in China Dell Spells Success in China Toyota's Globalization Strategies The Kodak-Fuji Rivalry The Fall of Daewoo Motors Motorola in China Dangdang.Com-the Amazon.Com of China McDonald's-No Longer the "Great American Meal" Saudi British Bank - HSBC'S Saudi Arabian Experience The Enron Saga PART - V: STRATEGIC MARKETING MANAGEMENT Sundaram Clayton Winning the Deming Prize Xerox - The Benchmarking Story Six Sigma at GE Implementing Tata Business Excellence Model in Tata Steel Consumer-Driven Six Sigma at Ford Omnicom - The World's Largest Advertising Conglomerate Air Canada - From One Crisis to Another Barbie's Success Story | ||
| 600 |
_aMarketing _93539 |
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| 942 |
_2ddc _cLB _k658.8 _mCAS |
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| 999 |
_c83751 _d83751 |
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