| 000 | 01370nam a2200193 4500 | ||
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| 003 | OSt | ||
| 005 | 20150303121809.0 | ||
| 008 | 140223b2004 xxu||||| |||| 00| 0 eng d | ||
| 020 | _c0.00 | ||
| 040 | _c | ||
| 082 |
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| 100 | _aICFAI | ||
| 245 | _aCase Studies on Multinational Corporations in India Vol. - I | ||
| 260 |
_aHyderabad _bICFAI _c2004 |
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| 300 | _a363p | ||
| 500 | _aTable of Contents MARKETING Hyundai's Marketing Strategies in India Honda's Marketing Strategies in India Cielo - A Car in Trouble LG's Marketing Strategy in India Samsung's Marketing Strategy in India Cartoon Network - The Indian Experience Discovery Channel - Discovering India Kellogg's Indian Experience Fast Food Fables Coca Cola India's Thirst for the Rural Market Hindustan Lever - Rural Marketing Initiatives Tupperware in India Amway's Indian Network Marketing Experience STRATEGY Canon in India: Restructuring to Survive Gillette's Restructuring in India Reebok's Game Plan in India Germany's Henkel in the Indian FMCG Industry Timex in India Pepsi's Entry into India - A Lesson in Globalization The MTV/Channel (V) Rivalry in India BBC World in India Leaving India - The Peugeot Story OTHERS AREAS Buyback of Shares by MNCs in India The BAT-ITC Tussle | ||
| 942 |
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| 999 |
_c83782 _d83782 |
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