000			01034nam a2200205 4500
003			OSt
005			20150308132851.0
008			140223b2002 xxu||||| |||| 00| 0 eng d
020			_a9780130665584 _c0.00
040			_c
082			_a658.8342 _bMCE
100			_aMcEnally, Martha
245			_aCases in Consumer Behavior Vol. - I
260			_aNew Jersey _bPrentice-Hall, Inc. _c2002
300			_a94p
500			_aTable of Contents Case 1: Changing Consumer Perceptions of Bud Riley's Case 2: Burlington and the UPF Clothing Market Case 3: The Case of Dale Earnhardt Case 4: Vampyres: Strangers in the Night ? Case 5: Softening, Polishing, and Coloring the Male Market Case 6: The Mundane, Knowne and Fantasy Worlds Case 7: Doing Thai Food Right Case 8: At the Pump Versus Inside the Station Case 9: Princess for a Day Case 10: St. Timothy's: Struggling to Survive Case 11: Body Scanning
600			_aMarketing
942			_2ddc _cLB _k658.8342 _mMCE
999			_c83804 _d83804