000			04196nam a2200217 4500
003			OSt
005			20150304111356.0
008			140223b2002 xxu||||| |||| 00| 0 eng d
020			_a9780072500950 _c0.00
040			_c
082			_a658.4038001 _bRAY
100			_aRayport, Jeffrey F.
245			_aCases in e-Commerce
260			_aNew York _bIrwin/Mcgraw-Hill _c2002
300			_a631p
500			_aTable of Contents 1 Overview of E-Commerce Framework Synopses of Chapter Cases Amazon.com (A) Case Overview Amazon.com (B) Case Overview Amazon.com (A) and Amazon.com (B) Preparation Questions Amazon.com (C) Case Overview Preparation Questions Amazon.com (D) Case Overview Preparation Questions Barnesandnoble.com (A) Case Overview Preparation Questions Barnesandnoble.com (B) Case Overview Preparation Questions Barnesandnoble.com (C) Case Overview Preparation Questions IINTEGRATIVE STUDY QUESTIONS SUMMARY AMAZON.COM (A) AMAZON.COM (B) AMAZON.COM (C) AMAZON.COM (D) BARNESANDNOBLE.COM (A) BARNESANDNOBLE.COM (B) BARNESANDNOBLE.COM (C) 2 Framing the Market Opportunity FRAMING THE MARKET OPPORTUNITY SYNOPSES OF CHAPTER CASES Planetall Case Overview Preparation Questions Microsoft CarPoint Case Overview Preparation Questions INTEGRATIVE QUESTIONS SUMMARY PLANETALL MICROSOFT CARPOINT 3 Business Models BUSINESS MODELS SYNOPSES OF CHAPTER CASES Egghead.com Case Overview Preparation Questions Virtual Vineyards Case Overview Preparation Questions Weather Services Corporation Case Overview Preparation Questions Streamline (A) Case Overview Preparation Questions Streamline (B) Case Overview Preparation Questions ChemUnity.com Case Overview Preparation Questions Independer.com Case Overview Preparation Questions INTEGRATIVE QUESTIONS SUMMARY EGGHEAD.COM VIRTUAL VINEYARDS WEATHER SERVICES CORPORATION STREAMLINE (A) STREAMLINE (B) CHEMUNITY.COM INDEPENDER.COM LI Customer Interface CUSTOMER INTERFACE SYNOPSES OF CHAPTER CASES iVillage (2000) Case Overview Preparation Questions first direct (A) Case Overview Preparation Questions first direct (B) Case Overview Preparation Questions QVC, Inc. Case Overview Preparation Questions Frontgate Catalog Case Overview Preparation Questions INTEGRATIVE QUESTIONS SUMMARY iVillage (2000) first direct (A) first direct (B) QVC, INC. FRONTGATE CATALOG 5 Marketing Communications and Branding MARKETING COMMUNICATIONS AND BRANDING SYNOPSES OF CHAPTER CASES Monster.com Case Overview Preparation Questions E-LOAN Case Overview Preparation Questions INTEGRATIVE QUESTIONS SUMMARY MONSTER.COM E-LOAN 6 Implementation IMPLEMENTATION SYNOPSES OF CHAPTER CASES iQVC (A) Case Overview Preparation Questions iQVC (B) Case Overview Preparation Questions Marshall Industries Case Overview Preparation Questions INTEGRATIVE QUESTIONS SUMMARY iQVC(A) iQVC(B) MARSHALL INDUSTRIES 7 Valuation VALUATION SYNOPSES OF CHAPTER CASES Torn.com Case Overview Preparation Questions INTEGRXFWE STUDY QUESTIONS SUMMARY TOM.COM 8 Network Infrastructure NETWORK INFRASTRUCTURE SYNOPSES OF CHAPTER CASES Nortel Networks: Internet Point of Presence Case Overview Preparation Questions MindSpring Case Overview Preparation Questions INTEGRATIVE QUESTIONS SUMMARY NORTEL NETWORKS: INTERNET POINT OF PRESENCE MINDSPRING 9 Media Convergence MEDIA CONVERGENCE SYNOPSES OF CASE STUDIES The New York Times Electronic Media Company (A) Case Overview Preparation Questions The New York Times Electronic Media Company (B) Case Overview Preparation Questions CBS Evening News Case Overview Preparation QCBS Market Watch Case Overview Preparation Questions RCA Records: The Digital Revolution Case Overview Preparation Questions INTEGRATIVE QUESTIONS SUMMARY THE NEW YORK TIMES ELECTRONIC MEDIA COMPANY (A) THE NEW YORK TIMES ELECTRONIC MEDIA COMPANY (B) CBS EVENING NEWS (A) CBS MARKETWATCH RCA RECORDS: THE DIGITAL REVOLUTION
600			_aE-Commerce
700			_aJaworski, Bernard J.
942			_2ddc _cLB _k658.4038001 _mRAY
999			_c83811 _d83811