| 000 | 02320nam a2200217 4500 | ||
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| 003 | OSt | ||
| 005 | 20150307172101.0 | ||
| 008 | 140223b1995 xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9780201627442 _c0.00 |
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| 040 | _c | ||
| 082 |
_a658.8 _bMOU |
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| 100 | _aMoutinho, Luiz | ||
| 245 | _aCases in Marketing Management | ||
| 250 | _a2nd ed | ||
| 260 |
_aMassachusetts _bAddison Wesley Longman _c1995 |
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| 300 | _a390p | ||
| 500 | _aTable of Contents Introduction to Case Analysis Part 1 Marketing Policy and Strategy Case 1 Arhi Pivnii Kombinat Strategic Marketing Case 2 Plaswin Group Strategic Marketing Case 3 The Battle for Portable Power: Ever Ready versus Duracell Strategic Marketing Case 4 Dawson & Company Limited Strategic Marketing Case 5 Scottish Foam Limited Strategic Marketing Case 6 Fuji Bank Strategic Marketing Case 7 Lvsander's Wine Cellars Strategic Marketing Case 8 The Great Western Brewing Company Ltd Strategic Marketing Case 9 PPP Strategic Marketing Case 10 Grand Prix Motor Racing Innovation Innovation Strategies (1) Team Lotus International Ltd (2) Cosworth Engineering (3) Williams Grand Prix Engineering Case 11 Cifra Strategic Marketing Case 12 Asea-Brown Boveri Strategic International Marketing Case 13 Medical Research Incorporated Patents and Legal Implications Case 14 The Scottish National Orchestra Strategic Non-Profit Marketing Part 2 Managing The Marketing Mix Case 15 Flying Waiters Ltd New Service Development Case 16 Home From Home Limited New Service/Business Development Case 17 MIT Tractors Pricing Policy Case 18 P0K Electronic Systems Pricing Policy Case 19 WEDR-FM Radio Station Advertising - Segmentation Case 20 Aroma Advertising - Positioning Case 21 The Langport Building Society Advertising Management Case 22 Windsor Building Society Personal Selling and Customer Management Case 23 The Southwest Bank Customer Management Case 24 Avis Rent-a-Car Limited Distribution Management Case 25 Ulaanbaatar Carpet Factory Marketing Mix Strategies Case 26 Strathspey Centre Marketing Mix Strategies Case 27 London Underground Ltd (LUL) Marketing Mix Strategies Case 28 The Scottish Football League Marketing Mix Strategies | ||
| 600 | _aMarketing Management | ||
| 942 |
_2ddc _cLB _k658.8 _mMOU |
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| 999 |
_c83835 _d83835 |
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