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| 003 | OSt | ||
| 005 | 20150307170657.0 | ||
| 008 | 140223b2000 xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9788187495208 _c0.00 |
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| 040 | _c | ||
| 082 |
_a658.8 _bCAS |
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| 245 | _aCases in Marketing Management | ||
| 260 |
_aNew Delhi _bAmexcel Publishers Pvt. Ltd. _c2000 |
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| 300 | _a211p | ||
| 500 | _aTable of Contents BLOCK I CONSUMER BEHAVIOUR AND MARKETING RESEARCH Case 1 : Elaska Home Appliances Limited Case 2 : Angels Diversification Plans Case 3 : The Lifestyle and Spending Patterns of Single People in Metropolitan India Case 4: Marketing Research at See and Shop Case 5: Planning for a new Launch Case 6: Right Pricing: How to Achieve Case 7: High Life Cycles Limited Case 8: Life Technologies Limited Case 9: Launching a New Product Case 10: Diversification at GS Fashions BLOCK II SALES AND DISTRIBUTION MANAGEMENT Case 11: Dyna Marketing Ltd. Case 12: Increasing Conflict at Mohansons Case 13: Prime Ancillary Tools Ltd. Case 14: Managing Sub-office at Express Case 15: Hiring the Right Person Case 16: Managing Teams at Surekha Case 17: Finding the Ideal Strategy Case 18: Bhartiya Oil Company Case 19: Export Hurdles at Swati Leathers Case 20: JCM Tools Limited BLOCK III ADVERTISING AND SALES PROMOTION MANAGEMENT Case 21: The Challenge of Change Case 22: Evaluating Use of Trade Fairs Case 23: Picking the Right Theme Case 24: Managing Capital Issue Case 25: Alex Worldwide Case 26: Choose the Right Theme Case 27: Marketing at Neptune Case 28: Sojurn India Case 29: The Expression Case 30: Marketing Techniques at TML BLOCK IV INTERNATIONAL MARKETING Case 31: Sashys and Symbols: A Multinational Power Case 32: Export to a New Market Case 33 : Metal and Crafts Case 34: Zyrene Foods Limited Case 35: India - Marketing Opportunities for Fresh and Sweet Case 36: CPL Fine-turning Market Strategy Case 37: MP Steel Limited Case 38: Barrel Frozen Foods BLOCK V MARKETING OF SERVICES Case 39: Image Building at Preference Case 40: Aggressive Promotion by Royale Case 41: Moving with Time-National Bank Case 42: CL Financial Services Ltd. Case 43: Finding Newer Options in Service Marketing Case 44: Playing in the Niche Market Case 45: Planning a Turnaround Case 46: Interciti Airways Case 47: ATM Network at PHL Bank | ||
| 600 | _aMarketing Management | ||
| 942 |
_2ddc _cLB _k658.8 _mCAS |
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| 999 |
_c83839 _d83839 |
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