000			02853nam a2200217 4500
003			OSt
005			20180525104351.0
008			140223b2012 xxu||||| |||| 00| 0 eng d
020			_a9788132110194
040			_c
082			_a658.8 _bCAS
245			_aCases in Marketing Management
260			_aNew Delhi _bSage Publications India Pvt. Ltd. _c2012
300			_a523p
500			_a1.The Nature of Marketing Management Chantale and Clinton Call for Service 2.Market Analysis Genicon: A Surgical Strike Into Emerging Markets HyundaiCard's Marketing Strategy TerraCycle, Inc. 3.Data Warehousing Air Miles Canada: Rebranding the Air Miles Reward Program Conroy's Acura: Customer Lifetime Value and Return on Marketing 4.Building a Customer-Oriented Marketing Department A Difficult Hiring Decision at Central Bank Boman Communications 5.Customer Acquisition Strategies and Tactics Ruth's Chris: The High Stakes of International Expansion The Ultimate Fighting Championships (UFC): The Evolution of a Sport Best Buy Inc. Dual Branding in China 6.Pricing Hanson Production: Pricing for Opening Day Sy.Med Development, Inc. Arvind Mills: Re-Evaluating Profitability 7.Advertising, Alternative and Direct Marketing La Hacienda del Sol Shoppers Stop Targeting the Young Eat2Eat.com 8.Sales Promotions SC Johnson: Planning Coupon Promotions Phillips Foods, Inc.: Introducing King Crab to the Trade Boots: Hair-Care Sales Promotion 9.Personal Selling Global Source Healthcare: Allocating Sales Resources Spectrum Brands, Inc. The Sales Force Dilemma Biomed Co., Ltd.: Designing a New Sales Compensation Plan 10.Internal Communications Retail Execution: Linens 'n Things GDR Versus Kodak Bart Film Scanner 11.External Communications Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership "Hips Feel Good" Dove's Campaign for Real Beauty New Balance: Developing an Integrated CSR Strategy 12.Distribution and Supply Chain Management YvesCreations LLC: Alex Goes to Hollywood Eureka Forbes Ltd.: Growing the Water Purifier Business Kraft Foods: The Coffee Pod Launch 13.Website and Internet Management The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse? Anduro Marketing: Internet Services Vs. Software Sales Molson Canada: Social Media Marketing 14.Customer Retention and Recovery Ten Thousand Villages of Cincinnati: The First Year and Beyond Personal Shoppers at Sears: The Elf Initiative 15.Marketing Control Microsoft and the Xbox 360 Ring of Death Kenexa
600			_aMarketing - Management - Case Studies _928377
700			_aClow, Kenneth E. _eEditor _928378
700			_aBaack, Donald _eEditor _928379
942			_2ddc _cLB _k658.8 _mCAS
999			_c83840 _d83840