000 01613nam a2200205 4500
003 OSt
005 20160505103350.0
008 140223b2007 xxu||||| |||| 00| 0 eng d
020 _a9788131400647
040 _c
082 _a658.87
_bGLO
245 _aCase Studies on The Global Retailing Industry
260 _aHyderabad
_bThe ICFAI University Press
_c2007
300 _a453p
500 _aSection I: Strategic Management Titan Tesco Wal-Mart Gucci McDonald's Section II: Brand Management Titan: Building a Brand LVMH - Building Star Brand Wal-Mart in 2004 Creating a New Image Benetton Group: Evolution of Communication Strategy The Gap: Repositioning through Store Revamp Starbuck: Evolution of a Global Brand Tanishq: Building a Jewellery Brand Section III: Managing Global Expansion IKEA: Managing Global Expansion Wal-Mart in 2005: Managing Globalization Zara: Expansion Blues Wal-Mart: Scaling Up Operation in China Section IV: Managing Human Resource Wal-Mart: Shaping the Organizational Culture Wal-Mart: Managing Succession Planning Section V: Risk Management Prada: The IPO Dilemma Financial Risk Management at J Sainsbury Financial Risk Management at Tesco Financial Risk Management at Wal-Mart Financial Risk Management at McDonald's Section VI: Corporate Governance Corporate Governance at Tesco Corporate Governance at Albertson's Corporate Governance at Wal-Mart
600 _aRetailing
_91078
700 _aICFAI University Press
_93530
942 _2ddc
_cLB
_k658.87
_mGLO
999 _c83861
_d83861