000 | 01613nam a2200205 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20160505103350.0 | ||
008 | 140223b2007 xxu||||| |||| 00| 0 eng d | ||
020 | _a9788131400647 | ||
040 | _c | ||
082 |
_a658.87 _bGLO |
||
245 | _aCase Studies on The Global Retailing Industry | ||
260 |
_aHyderabad _bThe ICFAI University Press _c2007 |
||
300 | _a453p | ||
500 | _aSection I: Strategic Management Titan Tesco Wal-Mart Gucci McDonald's Section II: Brand Management Titan: Building a Brand LVMH - Building Star Brand Wal-Mart in 2004 Creating a New Image Benetton Group: Evolution of Communication Strategy The Gap: Repositioning through Store Revamp Starbuck: Evolution of a Global Brand Tanishq: Building a Jewellery Brand Section III: Managing Global Expansion IKEA: Managing Global Expansion Wal-Mart in 2005: Managing Globalization Zara: Expansion Blues Wal-Mart: Scaling Up Operation in China Section IV: Managing Human Resource Wal-Mart: Shaping the Organizational Culture Wal-Mart: Managing Succession Planning Section V: Risk Management Prada: The IPO Dilemma Financial Risk Management at J Sainsbury Financial Risk Management at Tesco Financial Risk Management at Wal-Mart Financial Risk Management at McDonald's Section VI: Corporate Governance Corporate Governance at Tesco Corporate Governance at Albertson's Corporate Governance at Wal-Mart | ||
600 |
_aRetailing _91078 |
||
700 |
_aICFAI University Press _93530 |
||
942 |
_2ddc _cLB _k658.87 _mGLO |
||
999 |
_c83861 _d83861 |