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020 _a9788178810478
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082 _a658.827
_bGLO
100 _aGanesan, Senthil
245 _aGlobal Brands
260 _aHyderabad
_bThe Institute of Chartered Financial Analysts of India
_c2002
300 _a175p
440 _aCase Study Series
500 _aTable of Contents Gillette Levi Strauss Nike Philip Morris Xerox
600 _aMarketing
700 _aICFAI
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