| 000 | 01027nam a2200205 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20150308133000.0 | ||
| 008 | 140223b2006 xxu||||| |||| 00| 0 eng d | ||
| 020 | _c0.00 | ||
| 040 | _c | ||
| 082 |
_a658.848 _bKUM |
||
| 100 | _aKumar, Nirmalya | ||
| 245 | _aGlobal Marketing: 10 Selected Case Studies | ||
| 260 |
_aMumbai _bForbes Gokak Ltd. _c2006 |
||
| 300 | _a135p | ||
| 500 | _aTable of Contents Case 1: easyJet: The Web's Favorite Airline Case 2: easyEverything: Taking Internet to the Masses Case 3: Akzo Nobel: Managing the Brand Portfolio Case 4: Medi-Cult: Pricing a Radical Innovation Case 5: SwissAir: Reposition a Premium Brand Case 6: Retail: Loyalty Wars in the UK Case 7: Gramaphone: The Digital Challenge Case 8: Wal-Mart: Competing in the Global Market Case 9: Yahoo: From Free to paid Services Case 10: Carrefour: Opportunities in Mexico | ||
| 600 | _aGlobal Marketing | ||
| 942 |
_2ddc _cLB _k658.848 _mKUM |
||
| 999 |
_c84287 _d84287 |
||