| 000 | 01371nam a2200241 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20150307171738.0 | ||
| 008 | 140223b2002 xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9788178810072 _c0.00 |
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| 040 | _c | ||
| 082 |
_a658.8 _bMAR |
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| 100 | _aDutta, Sanjib | ||
| 245 | _aMarketing Management Vol. - I | ||
| 260 |
_aHyderabad _bThe Institute of Chartered Financial Analysts of India _c2002 |
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| 300 | _a177p | ||
| 440 | _aCase Study Series | ||
| 500 | _aTable of Contents Amul - Diversification Strategy Amway - Indian Network Marketing Experience Baron - Rewriting Indian Consumer Electronic Goods Marketing Benetton - The Advertisement campaign Story Bisleri - Marketing Strategy BPCL - Petrol Pump Retail Revolution Britannia - The Makeover Cielo - A Car in Trouble Coke-Pepsi - The Cola Wars Frooti - The 'Digen Verma' Campaign Godrej Fairglow - Fairness Wars Kellogg's - The Indian Experience Maruti - Speedbreakers Galore McDonald's - Fast Food Fables Nirma - Marketing Strategy 'Onida Candy' - Marketing Strategy Pizza Hut - Pizza Wars Siyaram - The Celebrity Endorsement Story Tanishq - The Turnaround Story Tasty Bite - The Turnaround Story | ||
| 600 | _aMarketing | ||
| 700 | _aMukund, A. | ||
| 700 | _aICFAI | ||
| 942 |
_2ddc _cLB _k658.8 _mMAR |
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| 999 |
_c84660 _d84660 |
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