000 | 00644nam a2200217Ia 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20180516115709.0 | ||
008 | 140714s9999 xx 000 0 und d | ||
020 | _a9780415896573 | ||
040 | _c | ||
082 |
_a658.802 _bLEI |
||
100 |
_aBaran, Roger J. _927844 |
||
245 | _aCRM: The Foundation of Contemporary Marketing Strategy | ||
260 |
_bRoutledge _c2014 _aNew York |
||
300 | _a393p | ||
600 |
_aCustomer Relationship Management _93732 |
||
600 |
_aRelationship Marketing _97714 |
||
700 |
_aGalka, Robert J. _927845 |
||
906 | _aMGT-MAR | ||
942 |
_2ddc _cLB _k658.802 _mBAR |
||
999 |
_c90399 _d90399 |