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020 _a9780415896573
040 _c
082 _a658.802
_bLEI
100 _aBaran, Roger J.
_927844
245 _aCRM: The Foundation of Contemporary Marketing Strategy
260 _bRoutledge
_c2014
_aNew York
300 _a393p
600 _aCustomer Relationship Management
_93732
600 _aRelationship Marketing
_97714
700 _aGalka, Robert J.
_927845
906 _aMGT-MAR
942 _2ddc
_cLB
_k658.802
_mBAR
999 _c90399
_d90399