| 000 | 01640 am a2200205 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20150202112012.0 | ||
| 008 | 141017b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789351344810 | ||
| 040 | _c | ||
| 082 |
_a658.872 _bGRE |
||
| 100 | _aGreenberg, Eric | ||
| 245 | _aStrategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment | ||
| 260 |
_c2014 _bMcGraw Hill Education India Pvt. Ltd. _aNew Delhi |
||
| 300 | _a352p | ||
| 500 | _a1. The Digital Paradigm (by Alexander Kates and Eric Greenberg) 2. Marketing Strategies for a Digital World (by Alexander Kates and Eric Greenberg) 3. Managing Content in a Digital Age (by Neil Perkin, Only Dead Fish & eConsultancy) Part 2: Achieving Success in Digital Marketing Channels: 4. Search Marketing: If They Can't Find It, They Can't Buy It / Mike Moran 5. Mobile Marketing: Innovation On-the-Go / Alexander Kates 6. Video Marketing / Greg Jarboe 7. Social Media Marketing / Stan Smith 8. Building a Website with Purpose that Generates Results / Jeremy Floyd 9. Measurement and ROI of Digital Strategies / Rob Peterson 10. Understanding the Law in Digital Marketing / Glen Gilmore Part 3: Completing the Digital Transformation: 11. Digital Leadership Principles / Bob Pearson 12. Designing Organizations for Digital Success / Amy Kates 13. The Path to an Innovative, Digital-Centric Organization / Alexander Kates and Eric Greenberg. | ||
| 600 | _aInternet Marketing | ||
| 700 | _aKates, Alexander | ||
| 942 |
_2ddc _cLB _k658.872 _mGRE |
||
| 999 |
_c90826 _d90826 |
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