000			01026nam a2200229 4500
003			OSt
005			20150224112046.0
008			141129b xxu||||| |||| 00| 0 eng d
020			_a9780415822091
040			_c
082			_a658.802 _bPER
100			_aPercy, Larry
245			_aStrategic Integrated Marketing Communications
250			_a2nd ed
260			_c2014 _bRoutledge _aLondon
300			_a320p
365			_eUKP 29.00
500			_aI. Introduction to IMC 1. Overview of IMC 2. Brands and IMC 3. Companies and IMC Sect. II. Components of IMC 4. Traditional advertising 5. Traditional promotion 6. New media and other IMC options 7. Direct marketing and channels marketing Sect. III. IMC messages 8. Message processing 9. Creative execution Sect. IV. The IMC plan 10. Planning considerations 11. The IMC planning process 12. Finalizing and implementing the IMC plan
600			_aCommunication in Marketing
600			_aStrategic Planning
942			_2ddc _cLB _k658.802 _mPER
999			_c91223 _d91223