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040			_c
082			_aMCP00711
100			_aBower, Joseph L.
245			_aEntrepreneurial Insights (Multimedia Case)
260			_aMassachusetts _bHarvard Business Publishing _c2006
300			_a1 Multimedia Case DVD
500			_aSource: Multimedia Cases Publication Date: Mar 01, 2006 Product No. 306703-MMC-ENG Summary: Presents a matrix of 42 video clips of interviews with seven entrepreneurial managers answering the same six questions about their experiences building their companies. The individual entrepreneurs (Vittorio Merloni, Merloni Elettrodomestici; Alex d'Arbeloff, Teradyne, Inc.; Martin Sorrell, WPP Group; Sumner Redstone, Viacom, Inc.; Gordon Moore and Andy Grove, Intel, Inc.; Herb Kelleher, Southwest Airlines; Scott Cook, Intuit, Inc.) describe the challenges experienced and the lessons learned while building an enterprise. The questions are: What were you trying to achieve when you started your company? How did you think about assembling the people or finances that you needed? What were the most difficult problems that you faced? How has your thinking about the business changed over time? Looking back, what have you learned about building a large company? What are your principal concerns about challenges facing the company in the future?
700			_aHout, Sonja Ellingson
700			_aHarvard Business School
942			_2ddc _cCD _kMCP00711
999			_c92213 _d92213