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020 _a9788170392897
040 _c
082 _aMST00050
245 _aUbiquitous Marketing: Unwired Consumer Rewriting Rulebooks / 9th Simsr Global Maketing Conference
260 _aMumbai
_bSomaiya Publications Pvt. Ltd.
_c2014
300 _a278p
500 _aSubmitted by Prof. Aswini Awasthi
942 _cSTM
_2ddc
_kMST00050