000 00605 am a2200205 4500
003 OSt
005 20150512114449.0
008 150512b xxu||||| |||| 00| 0 eng d
020 _a9781118611289
040 _c
082 _a658.827
_bHAL
100 _aHalloran, Tim
245 _aRomancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
260 _c2014
_bJossey-Bass Publishers
_aSan Francisco
300 _a262p
600 _aProduct management
600 _aCustomer relations
600 _aBranding (Marketing)
942 _2ddc
_cLB
_k658.827
_mHAL
999 _c92806
_d92806