000 | 00605 am a2200205 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20150512114449.0 | ||
008 | 150512b xxu||||| |||| 00| 0 eng d | ||
020 | _a9781118611289 | ||
040 | _c | ||
082 |
_a658.827 _bHAL |
||
100 | _aHalloran, Tim | ||
245 | _aRomancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers | ||
260 |
_c2014 _bJossey-Bass Publishers _aSan Francisco |
||
300 | _a262p | ||
600 | _aProduct management | ||
600 | _aCustomer relations | ||
600 | _aBranding (Marketing) | ||
942 |
_2ddc _cLB _k658.827 _mHAL |
||
999 |
_c92806 _d92806 |