000			00819 am a2200217 4500
003			OSt
005			20150521113944.0
008			150403b xxu||||| |||| 00| 0 eng d
020			_a9780199566501
040			_c
082			_a658.802 _bOSW
100			_aOswald, Laura R.
245			_aMarketing Semiotics: Signs, Strategies and Brand Value
260			_c2012 _bOxford University Press _aNew Delhi
300			_a218p
500			_a1.Semiotics in the World of Goods 2.Marketing Semiotics 3.Mining the Consumer Brandscape 4.Brand Discourse 5.Mining the Multicultural Brandscape 6.The Semiotics of Consumer Space 7.New Directions in Marketing Semiotics.
600			_aCommunication in marketing
600			_aSemiotics
600			_aBranding (Marketing)
942			_2ddc _cLB _k658.802 _mOSW
999			_c92817 _d92817