000 00793 am a2200229 4500
003 OSt
005 20150325110727.0
008 150325b xxu||||| |||| 00| 0 eng d
020 _a9780241184837
040 _c
082 _a658.575
_bEYA
100 _aEyal, Nir
245 _aHooked: How to Build Habit-Forming Products
260 _c2014
_bPortfolio/Penguin
_aNew York
300 _a242p
500 _aThe habit zone Trigger Action Variable reward Investment What are you going to do with this? Case study : the bible app Habit testing and where to look for habit-forming opportunities.
600 _aConsumer behavior
600 _aConsumers' preferences
600 _aNew products
700 _aHoover, Ryan
942 _2ddc
_cLB
_k658.575
_mEYA
999 _c92859
_d92859