000			02769aam a2200193 4500
003			OSt
005			20160206213321.0
008			160206b xxu||||| |||| 00| 0 eng d
020			_a9780415675833
040			_c
082			_a659.2 _bSMI
100			_aSmith, Ron _91094
245			_aPublic Relations: The Basics
260			_bRoutledge _c2013 _aLondon
300			_a268p
500			_aPart I: Understanding Public Relations 1. A First Look at Public Relations What Public Relations Is Not What Public Relations Is The Benefits of Public Relations The Publics of Public Relations How Organizations Use Public Relations Public Relations, Performance and Adaptation Public Relations, Image and Reputation Ethics and Professionalism 2. Public Relations in Society Historical Antecedents of Public Relations Modern History of Public Relations Public Relations Today 3. Types of Public Relations Strategic Counseling Consumer Relations Employee Relations Community Relations Relations with Special Publics Investor/​Donor Relations Public Affairs and Government Relations Special Events and Promotion Media Relations Crisis Communication 4. Practicing Public Relations Writing Skills Research Techniques Communication Savvy Part II: Public Relations Planning 5. Public Relations Planning: Phase 1: Research Step 1: Analyzing the Situation Worksheet for Step 1 Analyze the Public Relations Situation Planning Example for Step 1 Step 2: Analyzing the Organization Worksheet for Step 2 Analyze the Organization Planning Example for Step 2 Step 3: Analyzing the Publics Worksheet for Step 3 Analyze Key Publics Planning Example for Step 3 6. Public Relations Planning: Phase 2: Strategy Step 4: Establishing Coals and Objectives Worksheet for Step 4 Establish Goals and Objectives Planning Example for Step 4 Step 5: Formulating Action and Response Strategies Worksheet for Step 5 Formulate Action and Response Strategies Planning Example for Step 5 Step 6: Developing the Message Strategy Worksheet for Step 6 Develop the Message Strategy Planning Example for Step 6 7. Public Relations Planning: Phase 3: Tactics Step 7 Selecting Communication Tactics Contents note continued: Worksheet for Step 7 Select Communication Tactics Planning Example for Step 7 Step 8: Implementing the Strategic Plan Worksheet for Step 8 Implement the Strategic Plan Planning Example for Step 8 8. Public Relations Planning: Phase 4: Evaluation Step 9 Evaluating the Strategic Plan Worksheet for Step 9 Evaluate the Strategic Plan Planning Example for Step 9 Working the Plan Appendix: Careers in Public Relations Careers Education Job Search
600			_aPublic Relations _91000
942			_2ddc _cLB _k659.2 _mSMI
999			_c99056 _d99056