Mass Communication: Living in a Media World

By:

Hanson, Ralph E

Material type: Text

TextPublication details: Sage Publications, Inc. 2016 Los AngelesDescription: 458pISBN:

9781483344751

Subject(s):

Mass Media

DDC classification:

302.23 HAN

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	302.23 HAN (Browse shelf(Opens below))	Available		M0032230

Total holds: 0

Part 1: Introduction to the media. Living in a media world ; Mass communication effects: how society and media interact ; The media business: consolidation, globalization, and the long tail.
Part 2: Print media. Books: The birth of the mass media ; Magazines: the power of words and images ; Newspapers and the news: reflection of a Democratic society.
Part 3: Electronic media. Audio: music and talk across media ; Movies: mass producing entertainment ; Television: broadcast and beyond ; The internet: interactive and mobile media.
Part 4: Strategic communication. Advertising: selling a message ; Public relations: interactions, relationships, and the news.
Part 5: Regulation and control of the media. Media law: free speech and fairness ; Media ethics: truthfulness, fairness, and standards of decency ; Global media: communication around the world.

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