Spark: The Insight to Growing Brands
Material type:
TextPublication details: Simon & Schuster India 2017 New DelhiDescription: 193pISBN: - 9788193355220
- 658.827 RAN
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.827 RAN (Browse shelf(Opens below)) | Available | M0033110 |
Part I: The Insight to Growing Brands
1. Brand Growth: Challenging Times
2. Consumers and Brands: Myth and Reality
3. Mental Availability and Insights: The Nuts and Bolts of Brand Growth
Part II: The Insight to Connecting with Consumer
4. Deconstructing Insights: The Power of a Human Revelation
5. Do Insight Matter in Today’s Digital World? The New Conundrum
6. Busting Common Myth: A Measured Understanding of Insights
7. Building Knowledge: The Foundation for Insights
8. Writing the Insight: Beyond Nuggets of Knowledge
9. Selecting the Best Insights: Evaluations
10. The Insight Action Plan: Idea and Tactics
Part III: Creativity that Drives Brand Growth
11. Insight – Driven Advertising and Brand Building: The Growth Guarantor
12. The Craft of CRAFT: A Five – Pronged Model
13. CRAFT’S Conviction: The Cornerstone of Creative Excellence
14. CRAFT’S Approach: Getting the Process Right
15. CRAFT’S Foundation I: Insight-driven Brief
16. CRAFT’S Foundation II: Evaluating Ideas and Providing Feedback
17. CRAFT’S Teamwork: The Glue the Binds
18. CRAFT’S Resources: you get what you put in
19. A Few Words in Parting
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