Lean Branding: Creating Dynamic Brands to Generate Conversion
Material type:
- 9789351108085
- 658.8 BUS
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Part I: Introduction
1. What is a Brand?
2. What a Brand isn’t?
Part II: Build
3. Brand Story
4. Brand Symbols
5. Brand Strategy
Part III: Measure
6. Brand Traction
7. Brand Resonance
8. Brand Identity
9. Brand Rechannel
10. Brand Reposition
11. Brand Redesign
12. Conclusion
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