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Lean Branding: Creating Dynamic Brands to Generate Conversion

By: Contributor(s): Material type: TextTextSeries: The LEAN SeriesPublication details: O'Reilly Media, Inc. 2015 SebastopolDescription: 278pISBN:
  • 9789351108085
Subject(s): DDC classification:
  • 658.8 BUS
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Part I: Introduction
1. What is a Brand?
2. What a Brand isn’t?

Part II: Build
3. Brand Story
4. Brand Symbols
5. Brand Strategy

Part III: Measure
6. Brand Traction
7. Brand Resonance
8. Brand Identity
9. Brand Rechannel
10. Brand Reposition
11. Brand Redesign
12. Conclusion

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