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Creating and Marketing New Products and Services

By: Material type: TextTextPublication details: CRC Press 2014 Boca RatonDescription: 412pISBN:
  • 9781482203608
Subject(s): DDC classification:
  • 658.575 GAR
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1. The Proactive New Product Development Process
2. New Product Innovation Strategy
3. Opportunity Identification and Idea Generation: The Fuzzy Front End
4. Out of the Fuzzy Front end into the Design Phase
5. The Concept Test
6. Perceptual Maps
7. Estimating Sales Potential
8. The Proactive New Product Development Process
9. Product/Market Testing
10. Launch and Beyond
11. Global New Product Development
12. Sustainability in Innovation

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