Hegarty on Advertising: Turning Intelligence Into Magic

By:

Hegarty, John

Material type: Text

TextPublication details: Thames and Hudson Ltd. 2017 LondonDescription: 232pISBN:

9780500293638

Subject(s):

DDC classification:

659.1092 HEG

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1092 HEG (Browse shelf(Opens below))	Available		M0034430

Total holds: 0

1. Ideas
2. Brands and Audiences
3. Agencies
4. The Creative Directior
5. Clients, Briefs and the Power of Words
6. Pitches
7. Storytelling
8. Truth and Technology – and Can You Name Gutenberg’s Second Book?
9. From Benton and Bowles to 16 Goodge Street
10. Saatchi and Saatchi
11. TBWA: It’s a Big of a Mouthful
12. BBH: The Agency in a Suitcase
13. First Levi’s 501s, then the World
14. Going Global and the Birth of the Micro Network
15. After 35 Years, 2 Month and 16 Days
16. How Advertising Drove me to Drink
17. Why I’m now Parking my Ideas in a Garage

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