Entrepreneurial Marketing: Sustaining Growth in all Organisations

By:

Chaston, Ian

Material type: Text

TextPublication details: Palgrave Macmillan Publishers Limited 2016 New YorkEdition: 2nd edDescription: 388pISBN:

9781137500908

Subject(s):

DDC classification:

658.8 CHA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 CHA (Browse shelf(Opens below))	Available		M0034441

Total holds: 0

1. Entrepreneurship and Market Conventions
2. Understanding the Conventional Competitor
3. Planning and Visioning
4. Entrepreneurial Marketing Strategy
5. Identifying Entrepreneurial Opportunities
6. Entrepreneurial Competence
7. Innovation
8. Technology
9. Entrepreneurial Promotion
10. Online Promotion
11. Social Media
12. Blogs, Tweets and Apps
13. Entrepreneurial Pricing and Distribution
14. Entrepreneurial Service Marketing
15. B2B Marketing
16. Small Firm Entrepreneurship
17. Public Sector

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