Worldwide Casebook In Marketing Management

By:

Moutinho, Luiz

Material type: Text

TextPublication details: World Scientific Publishing 2015 New JerseyDescription: 890pISBN:

9789814689601

Subject(s):

Marketing -- Management -- Case studie

DDC classification:

658.8 MOU

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 MOU (Browse shelf(Opens below))	Available		M0034688

Total holds: 0

Part II: Branding
4. Lenovo (China)
5. Red Bull (Austria)
6. SingTel (Singapore)
Part III: Marketing Communications
7. Foster’s (Australia)
8. Google Phone (The U.S.)
9. Walkers (The U.K.)
10. TAG Heuer (Switzerland)
11. Cirque du Soleil (Canada)
Part IV: Retailing
12. Currys (U.K.)
13. Cold Storage (Singapore)
Part V: Marketing Programming
14. Microsoft (The U.S.)
15. National Australia Bank (Australia)
16. Acer (Taiwan)
17. Kerry (Ireland)
18. Siemens (Germany)
19. ING (Holland)
20. Electrolux (Sweden)
Part VI: Strategic and Global Marketing
21. British Airways (The U.K.)
22. Grundfos (Denmark)
23. Petrobras (Brazil)
24. Accor (France)

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