Conducting Focus Groups for Business and Management Students

By:

Oates, Caroline J

Contributor(s):

Alevizou, Panayiota J

Material type: Text

TextSeries: Mastering Business Research MethodsPublication details: Sage Publications India Pvt. Ltd. 2018 New DelhiDescription: 90pISBN:

9781473948228

Subject(s):

Business - Research - Methodology

DDC classification:

001.42 OAT

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	001.42 OAT (Browse shelf(Opens below))	Available		M0035616

Total holds: 0

1. Introduction
2. Understanding Focus Groups
3. Basic Components of Focus Groups
4. Conducting Focus Groups
5. Examples of Focus Groups
6. Conclusions

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