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Rural Marketing in India: Texts and Cases
Material type:
TextPublication details: Atlantic Publishers & Distributors (P) Ltd. 2019 New DelhiDescription: 336pISBN: - 9788126928569
- 658.804 CHA
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book
|
NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.804 CHA (Browse shelf(Opens below)) | Available | M0036093 |
Total holds: 0
1. Rural marketing :A Snapshot
2. Rural marketing : changes, Challenges and environment
3. Rural consumer behavior, retailing and strategies
4. Role of information and communication technologies in rural marketing
5. Agricultural marketing
6. Agricultural marketing infrastructure in India
7. Livestock marketing
8. Non- livestock marketing
9. case studies
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