Marketing Ethics Vol 5: New and Emerging Ethical Issues in Marketing

Volume V: New and Emerging Issues in Marketing
76. Marketing with Integrity: Ethics and the Service-Dominant Logic for Marketing
77. 'Says Who?!' How the Source of Price Information and Affect Influence Perceived Price (Un)fairness
78. Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives,
79. The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions
80. Nudge Your Customers Toward Better Choices
81. How Mainstream Consumers Think About Consumer Rights and Responsibilities
82. Ethical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Consideration Sets Formed by Excluding Versus Including Product Alternatives
83. Why We Boycott: Consumer Motivations for Boycott Participation
84. Ethical Beliefs and Information Asymmetries in Supplier Relationships
85. Commercializing Social Interaction: The Ethics of Stealth Marketing
86. The Dishonesty of Honest People: A Theory of Self-Concept Maintenance
87. Moral Identity and Judgments of Charitable Behaviors,
88. Placebo Effects of Marketing Actions: Consumers May Get What They Pay For
89. Marketing's Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility
90. Consumer ethics research: Review, synthesis and suggestions for the future