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Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More
Material type:
TextPublication details: Kogan Page Limited 2016 LondonDescription: 208pISBN: - 9780749475079
- 658.872 LEB
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.872 LEB (Browse shelf(Opens below)) | Available | M0036359 |
Total holds: 0
1. Why embracing the social web is vital
2. How the sales role changes in a digital environment
3. Preparing to go online
4. The lead generation model in a digital world
5. Measuring the new Digital Sales Funnel
6. Creating value – the how and why of content
7. The journey from engagement to opportunity
8. Getting noticed
9. Tools and platform
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