Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Part I: Concept and Techniques for Crafting and Executing Strategy
Section A: Introduction and Overview
1. What Is Strategy and Why Is It Important?
2. Charting an Organization’s Direction: Its Vision, Mission, Objectives, and Strategy
3. Evaluating an Organization’s External Environment
4. Evaluating a Company’s Resources, Capabilities, and Competitiveness
5. The Five Generic Competitive Strategies
6. Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
7. Strategies for Competing in International Markets
8. Corporate Strategy: Diversification and the Multi-business Company
9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
10. Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure
11. Managing Internal Operations: Actions That Promote Good Strategy Execution
12. Discrete-Time Random Signal Processing
Part II: Cases in Crafting and Executing Strategy
Section A: Crafting Strategy in Single-Business Companies
1. Mystic Monk Coffee
2. Airbnb in 2016: A Business Model for the Sharing Economy
3. Costco Wholesale in 2016: Mission, Business Model, and Strategy
4. Competition in the Craft Beer Industry in 2016
5. TOMS Shoes in 2016: An Ongoing Dedication to Social Responsibility
6. Fitbit, Inc.: Has the Company Outgrown Its Strategy?
7. Gap Inc.: Can It Develop a Strategy to Connect with Consumers in 2016?
8. Uber in 2016: Can It Remain the Dominant Leader of the World’s Fast-Emerging Ridesharing Industry?
9. GoPro’s Struggle for Survival in 2016
10. Tesla Motors in 2016: Will Its Strategy Be Defeated by Low Gasoline Prices and Mounting Competition?
11. The South African Wine Industry in 2016: Where Does It Go from Here?
12. UAE EXCHANGE to FINABLR – Transforming with Changing Times
13. Ford Motor Company: New Strategies for International Growth
Section B: Crafting Strategy in Diversified Companies
14. Mondelez International: Has Corporate Restructuring Produced Shareholder Value?
15. LVMH in 2016: Its Diversification into Luxury Good
Section C: Implementing and Executing Strategy
16. Robin Hood
17. Dilemma at Devil’s Den
18. IBS Software — Niche at the international market
19. Southwest Airlines in 2016: Culture, Values, and Operating Practices
20. Tim Cook’s Leadership and Management Style: Building His Own Legacy at Apple
Section D: Strategy, Ethics, and Social Responsibility
21. NCAA Football: Is It Worth It?
22. Wonderla: Reinventing Entertainment
23. Rhino Poaching in South Africa: Do National Parks Have Sufficient Resources to Fight Wildlife Crime?
24. Conflict Palm Oil and PepsiCo’s Ethical Dilemma