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Translating Promotional and Advertising Texts

By: Material type: TextTextPublication details: London Routledge 2021Edition: 2nd edDescription: 211pISBN:
  • 9781138566057
Subject(s): DDC classification:
  • 418.02 TOR
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1 Introduction: Why a Book on the Translation of Promotional Texts?
2 Promotional Translation and Professional Practice
3 Key Issues in Promotional Translation
4 Translating Self-Promotion
5 Translating Business-to-Business Promotion
6 Translating Institutional Promotion
7 Translating Business-to-Consumer Promotion

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