Customer Relationship Management Essentials
Material type:
TextPublication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2001Description: 234pISBN: - 9788120318090
- 658.81200285678 GOS
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.81200285678 GOS (Browse shelf(Opens below)) | Available | T12533 | ||
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Book
|
NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.81200285678 GOS (Browse shelf(Opens below)) | Available | T12534 | ||
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Book
|
NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.81200285678 GOS (Browse shelf(Opens below)) | Available | T0012077 | ||
Reference Book
|
NIMA Knowledge Centre | 6th Floor Silence Zone | Reference | 658.81200285678 GOS (Browse shelf(Opens below)) | Not For Loan | T0012301 |
Part - 1: The Evolution of the E-Economy Business Model of CRM Business Process Modules and CRM Foundations of Customer -Centric Business Pre -Order Customer -Support Issues Point-of- Order Customer Support Issues Post-Ordering Customer Supporting Issues Part -2: Analysis of Successful CRM sites CRM Case Study: Circuit City CRM Case Study: Marsh Supermarkets CRM Case Study: The Gap Part - 3: Appendixes Appendixes A Mechanics of a Successful CRM Web Interface Appendixes B Pushing the Support Envelope: Total Process Coordination Appendixes C CRM Gallery Appendixes D E- Commerce Essentials
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